With the rise of ultra-luxury housing in India comes ultra-customised marketing. Developers selling high-end homes, priced above Rs 20 crore, are moving away from traditional marketing for these homes to newer methods, such as painstaking profiling of customers before showing them the property, augmented reality for visualisation of interior decor, virtual tours, and closed-door international shows. There is also marketing through online ads, social media influencers, and exclusive memberships.
Will the Draft UGC Regulations 2025 undermine our universities? Unlikely, notes Professor Mohammad Sajjad, citing how AMU has utilised its exceptional autonomy.
The government is planning new regulations that may impose penalties on both the creator and the platform hosting deepfakes, as it looks to clamp down on what IT and Telecom Minister Ashwini Vaishaw described as "a threat to democracy".
It shows Aamir and Kiara as newlyweds trying to change traditions as the groom, Aamir, moves to the bride, Kiara's house after their wedding to take care of her ailing father.
'With an achievement like this, Gukesh could even be endorsing global brands.'
With 10 million Indians now on Google+, the newest social media platform, users are now seeking ways how best to use it.
Fraudsters read your mind, weave convincing stories, earn your trust and then vanish with people's savings. Ramalingam Kalirajan reveals five simple tricks that cons use to steal money from you.
Musk has not yet offered details about how his content moderation council will work.
'This Lok Sabha election is more of a trial for GenAI content.'
Mumbai-based Weizmann, part of a diversified group, will take to court its former partner Western Union Holdings, the American money-transfer giant, alleging that the United States-based company has imitated its trademark and logo. This, its lawyers say, constitutes a case of infringement and dilution of its intellectual-property rights.
This comes hours after Madhya Pradesh Home Minister Narottam Mishra issued a "24-hour ultimatum" and threatened to send the police after him.
The poll panel has asked state Congress chief Govind Singh Dotasra to respond to the notices by 3 pm on Thursday and 7 pm on Friday, respectively.
The attack on Dabur comes days after Fabindia was pilloried for naming its collection 'Jashn-e-Riwaaz'.
'There is a huge risk of misinformation and disinformation, and targeted campaigns that could potentially happen against candidates or to push certain narratives.'
Showing the power social media influencers hold in the advertising industry today, the Advertising Standards Council of India (ASCI) on Thursday said 70 per cent of Indians are likely to buy a product they endorse. In its "Influencer Trust Report," based on a survey of 820 respondents above 18, ASCI said that 79 per cent of respondents trust social media influencers. Out of these, thirty per cent trust the influencers "completely".
Social media sites are fast growing into a resource that companies and professionals can use to find each other.
A Pakistan's media regulator on Tuesday barred television channels from airing a racy condom commercial featuring actress Mathira, saying such "immoral" content should not be beamed during the holy month of Ramzan.
The court had earlier barred publication of photos of leaders in government advertisements except those of the President, PM and the CJI.
The Election Commission on Monday asked the Karnataka Bharatiya Janata Party to provide "verifiable and traceable" facts by Tuesday evening regarding its newspaper advertisement describing the Congress as "the most corrupt party in the world".
India's expectation of Twitter complying with the country's rules for social media platforms will not change with its takeover by Elon Musk, according to a senior minister.
'The estimated expenditure is expected to be more than double the Rs 60,000 crore spent in 2019'
Citing people with knowledge of the situation, the report said that some managers were being asked to "draw up lists of employees to cut."
India's list of non-cricket sports stars is growing, but when it comes to endorsement deals, the bulk of the money is spent on a handful of cricketers.
The government is planning to collaborate with industry stakeholders, including influencer marketing companies, to prepare and promote guidelines to help them understand the rules better and improve compliance. During a discussion with influencers, content creators, and their agencies on the recently released guidelines for celebrities, influencers, and virtual influencers on social media platforms, Rohit Kumar Singh, consumer affairs secretary, suggested forming a self-regulatory organisation for influencer marketing companies and the development of a creator or influencer recognition programme in collaboration with the industry.
In conversation with Anil S Nair, CEO & Managing Partner at L&K Saatchi & Saatchi India.
Social media platform Meta has appointed Vikas Purohit as Director of Global Business Group in India to lead the strategy and delivery of the charter that is focused on the country's leading advertisers and agency partners, the company said on Monday. Purohit will report to Arun Srinivas, director and head of ads business for Meta in India, it said in a statement. "I am thrilled to welcome Vikas as he joins our team to shape the role that Meta platforms can play in enabling businesses, supporting India's economic growth, and building the digital advertising ecosystem of the country," Srinivas said.
'Did anyone else get the feeling that AWIAL -- despite being ostensibly based in the Mumbai of today -- is actually set in a Neverland of Solemnity?' asks Sreehari Nair.
Union Minister Rajiv Pratap Rudy on Saturday found himself in a controversy over sharing on Twitter a screenshot of Pakistan's daily Dawn website carrying Nitish Kumar's ad of vote appeal, prompting the Janata Dal-United to launch a sharp attack on him and seek his immediate sacking.
He said the Constitution provides for the right to silence, which means an individual can refuse to answer questions from the police in case of arrest or detention.
A page called 'My First Vote For Modi' accounts for the largest number of ads by number (2,765). Another one called 'Bharat Ke Mann Ki Baat' was second (2,429). 'Namo Supporters' was third with 2,153 ads, reports Sachin P Mampatta.
Sebi's mandate restraining mutual funds, stock brokers, and other intermediaries from associating with finfluencers who do not come under the Sebi ambit will impact the earnings of finfluencers through sponsorships, tie-ups, or referral links, as these may dry up due to the restrictions.
Days before the first vote for the Lok Sabha polls is cast, the Supreme Court on Thursday asked the rival Nationalist Congress Party factions led by party founder Sharad Pawar and Maharashtra Deputy Chief Minister Ajit Pawar to abide by its directions on the use of symbols, party names and disclaimers in publicity material for the elections.
Madhya Pradesh Home Minister and Bharatiya Janata Party leader Narottam Mishra on Wednesday said actor Aamir Khan should stay away from advertisements and acts which hurt religious sentiments after a bank commercial featuring Khan and actor Kiara Advani faced criticism from sections of netizens.
'The combination of star power, compelling storytelling, and action-packed drama promises to set the box office ablaze and kickstart the new quarter on a spectacular high note.'
Billionaire Elon Musk has completed his $44 billion takeover of Twitter and fired the social media company's four top executives, including CEO Parag Agrawal and legal executive Vijaya Gadde. The New York Times said that Musk, the world's richest man, closed the deal to buy Twitter on Thursday. Citing people with knowledge of the situation, the report said that Musk "has started cleaning house at Twitter with the firings of at least four top executives". The Twitter executives who were fired include Agrawal, Gadde, chief financial officer Ned Segal and general counsel Sean Edgett.
'The competition is all in your head. In reality, it's always you vs you.'
The Kerala unit of the Congress instantly gets a headache when Shashi Tharoor lets loose one of his observations showering flowers on enemy territory. With every such action triggering controversy within a nervous Congress party, some feel it is high time Tharoor showed a degree of solidarity with the ideals of his party, notes Shyam G Menon.
Advertisers will have to put a disclaimer while promoting the "highly risky" and unregulated cryptocurrencies from April 1, a self-regulatory body for the industry said on Wednesday. All virtual digital assets (VDAs), which are commonly referred to as crypto or non-fungible tokens (NFTs), will have to put the disclaimer in a "prominent and unmissable" way in campaigns for products and services, the Advertising Standards Council of India (ASCI) said. The announcement of the guidelines, done after consultations with industry stakeholders, government and financial regulators as well, comes as the advertising for the controversial products and services is on the upswing.
A mass fan following or a large number of views on a YouTube channel can't possibly constitute 'credentials'.
The notice came after a social media influencer sparked a row by posting a video alleging that Bournvita has high sugar content.
